Career / Job

Product Marketer

Job Location: Chennai - Full time

Job Requirements

Roles and Responsibilities:

  • You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
  • Your goal will be to develop and implement the most profitable plans to position and promote our products.
  • Develop and implement data-driven lifecycle marketing campaigns to drive user growth, trust, engagement and revenue across all channels.
  • Develop product positioning, value propositions, and key messaging to be used in our product, marketing campaigns and channels.
  • Work closely with Product, Engineering and the broader Marketing team to lead cross-functional initiatives.
  • Partner with product management to develop positioning and messaging that resonates with the target audience (including executives / decision makers).
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Understand our software and understand our users to connect the two;
  • Draw up a positioning document or a list of key messages.
  • Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation.
  • Tell authentic stories about our brand and software to connect with potential users;

Requirements:

  • 6+ years of experience in  Product Marketing.
  • Strong written and verbal communication.
  • Ability to develop and use the right tone and style
  • Bachelor’s degree or related degree.

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